The sphere of activity covers the following tasks:
Communication strategy and campaign management
Observation of the market (agencies, competitor etc.)
Solely responsible development, conception, co-ordination and control of advertising campaigns
Development from communication concepts to the customer recuperation, customer connection, new acquisition, image promotion and mark guidance
Production of cost benefit analyses for alternative strategies
Solely responsible analysis and Wirkungscontrolling of the individual communication measures and if necessary optimization of the respective instruments in the framework marketing-mix
Development of regular reporting
Contentwise support of on the right of and purchase department with treaty negotiations, if necessary independent execution of treaty negotiations
Interface function and contact care between external agencies and
the GASAG
Independent development and conversion of agency Briefings for campaign developments
Initiation and co-ordination of agency advertisements
Support of the conversion of the campaigns connected with the independent evaluation and analysis of the campaign results
Vote of the necessary IT-requirements and conversion to co-operation with the IT-specialized division
Regular contact care to representatives of relevant print and electronic media
Internal interface to the ranges market strategy, on-line marketing and meeting management
Special projects
Cooperation in special projects of the gas AG company
Assumption of the direction of the project of marketing projects and guidance of project teams
Following qualifications and/or requirements are necessary:
Final (specialized) higher education of communication sciences
Multiyear professional experience in communication agencies and/or marketing departments
Very good knowledge in the energy industry
Founded experience in the direction of the project
Safe handling Ms-Office-products and usual diagram programs
Good English knowledge
The following personal conditions are expected:
Pronounced feeling for the external effect of communication measures
Very high measure of creativity and fate in text and graphic organization
Contact ability
Very good analytic abilities and spreading thinking
Very good negotiation fate, penetration ability and cost consciousness
Independent and methodical function
Pronounced ability for teamwork and very high commitment
If we could arouse your interest, we look forward to your application!
Please send its stating strong application under indication of your content conception on:
stellenausschreibung@gasag.de
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